AFV Alliance for Vibrancy

The Alliance for Vibrancy is a citizen-led council that advises the DGRI management staff on projects related to special events, marketing, promotions, and workforce support initiatives. The Alliance brings together people with different knowledge, perspectives, and experience to solve problems, identity opportunities, and support the day-to-day work of improving Grand Rapids' central city.

Appointed by the DGRI Board of Advisors, members typically have personal interest and/or professional expertise in arts and entertainment, diversity and inclusion, cultural programming, retail and restaurant enterprise, and urban living. The Alliance meets monthly and provides the DGRI management staff with critical input that drives organizational budgets, programs, events, projects, incentives, and services.

Board Members

  1. Brandy Moeller, Chair

    City of Grand Rapids

  2. Mark Breon

    Spectrum Health

  3. Adrienne Brown

    Grand Rapids Children's Museum

  4. Bradley Comment

    The Right Place

  5. Trey Conner

    Grand Rapids Drive

  6. Jermale Eddie

    Malamiah Juice Bar

  7. Jackie Hernandez

    Linc Up

  8. Janet Korn

    Experience Grand Rapids

  9. Chad LeRoux

    Amway Hotel Corporation

  10. Eric Lindsay

    BarFly Ventures

  11. Latesha Lipscomb

    Inner City Christian Federation

  12. David Marquardt

    City of Grand Rapids Parks and Recreation Department

  13. Kisha McPherson

    Spectrum Health

  14. Ciciley Moore

    W.K. Kellogg Foundation

  15. Nick Nortier

    Old Growth Illustrations

  16. Amelea Pegman


  17. Evette Pittman

    Grand Rapids Symphony

  18. Reb Roberts

    Sanctuary Folk Art

  19. Joanne Roehm


  20. Elijah Steinmetz

    Homewood Suites by Hilton

  21. Scott Stenstrom

    5/3 Bank

  22. Eddie Tadlock

    SMG: DeVos Place/DeVos Performance Hall/Van Andel Arena

  23. Todd Tofferi